TitleFrugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China
Publication Type04. Published Conference Proceedings
Year of Publication2012
AuthorsAgarwal, N., & Brem A.
Conference NameProceedings of the 2012 18th International Conference on Engineering, Technology and Innovation, B. Katzy, T. Holzmann, K. Sailer, K. D. Thoben (Eds.)
ISBN Number9781467322751
Keywordsemerging markets, Frugal innovation, reverse innovation, SMART
DOI10.1109/ICE.2012.6297683