| Title | Individualization Based Collaborative Customer Relationship Management - Motives, Structures, and Modes of Collaboration for Mass Customization and CRM |
| Publication Type | 02. Edited Books and Volumes |
| Year of Publication | 2002 |
| Authors | Piller, F., Schaller C., & Reichwald R. |
| Secondary Title | 10th International Colloquium in Relationship Marketing, ICRM 2002, 29. September -02. Oktober 2002 |
| Place Published | Kaiserslautern, Germany |
| Publication Language | eng |
| Citation Key | Piller2002 |