Title | Individualization Based Collaborative Customer Relationship Management - Motives, Structures, and Modes of Collaboration for Mass Customization and CRM |
Publication Type | 02. Edited Books and Volumes |
Year of Publication | 2002 |
Authors | Piller, F., Schaller C., & Reichwald R. |
Secondary Title | 10th International Colloquium in Relationship Marketing, ICRM 2002, 29. September -02. Oktober 2002 |
Place Published | Kaiserslautern, Germany |
Publication Language | eng |
Citation Key | Piller2002 |