TitleThe International MC Case Study Initiative: A cross-case comparison
Publication Type02. Edited Books and Volumes
Year of Publication2005
AuthorsMoser, K., Piller F., & Reichwald R.
Secondary TitleWorld Conference on Mass Customization, Personalization, and Co-Creation (MCPC), 12. September 2005
Place PublishedHong Kong, China
Publication Languageeng
Citation KeyMoser2005b