TitleMass Customization Concepts for the E-Conomy: Four Strategies to Create Competitive Advantage With Customized Goods and Services on the Internet
Publication Type02. Edited Books and Volumes
Year of Publication2002
AuthorsPiller, F., Möslein K. M., & Reichwald R.
Secondary TitleInternational NAISO conference on Information Science Innovations, ISI 2001, 17.-21. März 2002
Place PublishedDubai, UAE
Publication Languageeng
Citation KeyPiller2002a