|Title||More than new technical devices: a semiotic look at the digital transformation of industry|
|Publication Type||04. Conference Papers|
|Year of Publication||2018|
|Authors||Oks, S. J., & Fritzsche A.|
The paper drafts a language-based approach to the digital transformation which discusses the implementation of new (cyber-physical) artefacts as meaningful expressions in an active exchange between different stakeholders in technical applications. We proceed phenomenologically through observations of different activities in the manufacturing industry with the aim to digitize existing processes. Our findings indicate that a language-based approach can contribute to a better understanding of the roles of different stakeholders in the digital transformation and the ways how they actively contribute to its outcome.