TitleA multi-channel customer interaction platform for mass customization – Concept and empirical investigation
Publication Type02. Edited Books and Volumes
Year of Publication2004
AuthorsReichwald, R., Piller F., & Müller M.
Secondary TitleFourth International ICSC Symposium on Engineering of Intelligent Systems – EIS 26. Februar - 02. März 2004
Place PublishedFunchal, Madeira
Publication Languageeng
Citation KeyReichwald2004b