TitleProductivity in mass customization: Impacts of interaction channel and customer to customer interaction
Publication Type02. Edited Books and Volumes
Year of Publication2012
AuthorsThallmaier, S., Habicht H., & Strassburger S.
Secondary AuthorsPiller, F. T., & Chesbrough H.
Secondary TitleBridging Mass Customization and Open Innovation
PublisherLulu / Raleigh, NC
Publication Languageeng
ISSN Number9781471630231
Citation KeyHabicht2011g