TitleThe Relationship of Quality, Customer Satisfaction and Involvement in the Context of Mass Customization Offerings
Publication Type02. Edited Books and Volumes
Year of Publication2006
AuthorsReichwald, R., Müller M., & Piller F.
Secondary TitleJoint Conference International Mass Customization Meeting 2006 (IMCM´06): "Customer Interaction and Customer Integration" & International Conference on Economic, Technical and Organisational Aspects of Product Configuration Systems (PETO´06), "How to Bu
Place PublishedHamburg, Germany
Publication Languageeng
Citation KeyReichwald2006a