TitleSatisfaction of customer co-designers: process vs. product satisfaction
Publication Type02. Edited Books and Volumes
Year of Publication2005
AuthorsReichwald, R., Müller M., Ihl C., & Piller F.
Secondary Title34th EMAC Conference: Rejuvenating Marketing: contamination, innovation, integration, 24.-27. Mai 2005
Place PublishedMailand, Italy
Publication Languageeng
Citation KeyReichwald2005c