TitleValue Creation and Value Appropriation Capabilities in the Context of Solution Selling: An Eploratory Study
Publication Type02. Edited Books and Volumes
Year of Publication2008
AuthorsBonnemeier, S., Ihl C., Burianek F., & Reichwald R.
Secondary TitleEURAM Conference, 14.-17. Mai 2008
Place PublishedLjubljana & Bled, Slovenia
Publication Languageeng
Citation KeyBonnemeier2008