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04. Published Conference Proceedings
Agarwal, N., & Brem A. (2012).  Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China. Proceedings of the 2012 18th International Conference on Engineering, Technology and Innovation, B. Katzy, T. Holzmann, K. Sailer, K. D. Thoben (Eds.).