Development of a retail readiness level scale for brick-and-mortar retail technologies based on technology readiness level (TRL) and/ or integration readiness levels (IRL).

The brick-and-mortar retail landscape is rapidly evolving. Retail stores no longer compete only with online shops or other physical shopping environments; they now compete for people’s time. Historically, technological innovations have played a major role in shaping the retail landscape. IT fostered online and multichannel retailing, revolutionized the supply chains and facilitated the communication between customer and retailer. It is also reshaping the competitive brick and mortar retail environment, for instance by transferring more power to customers.

What retail relevant data can be gathered via video/image recognition, sensors, mobile devices, crowdsourcing & Co.?

The brick-and-mortar retail landscape is rapidly evolving. Retail stores no longer compete only with online shops or other physical shopping environments; they now compete for people’s time. Historically, technological innovations have played a major role in shaping the retail landscape. IT fostered online and multichannel retailing, revolutionized the supply chains and facilitated the communication between customer and retailer. It is also reshaping the competitive brick and mortar retail environment, for instance by transferring more power to customers.

The internet of things: how does the transfer of personalized information/ sensor data result in the creation of customized retail solutions?

The brick-and-mortar retail landscape is rapidly evolving. Retail stores no longer compete only with online shops or other physical shopping environments; they now compete for people’s time. Historically, technological innovations have played a major role in shaping the retail landscape. IT fostered online and multichannel retailing, revolutionized the supply chains and facilitated the communication between customer and retailer. It is also reshaping the competitive brick and mortar retail environment, for instance by transferring more power to customers.

How to link behavioral data with sales data, with product assortment, and with area-or-store specific data?

The brick-and-mortar retail landscape is rapidly evolving. Retail stores no longer compete only with online shops or other physical shopping environments; they now compete for people’s time. Historically, technological innovations have played a major role in shaping the retail landscape. IT fostered online and multichannel retailing, revolutionized the supply chains and facilitated the communication between customer and retailer. It is also reshaping the competitive brick and mortar retail environment, for instance by transferring more power to customers.

The Ikea-Effect and other approaches which describe the affection to self-created products – a systematic literature review

The IKEA-Effect occurs when co-creators over-evaluate their contribution to co-created products. Current research tries to explain this mechanism through a variety of theories like the Endowment-Effect, the Not-Invented-Here-Syndrome or the Extension of Self-Identity. But there are also other approaches to the positive evaluation self-created products like the Handmade-Effect, the Selfmade-Effect or the (Reverse) Trophy Effect.

Your task will be a systematic literature review about the Ikea-Effect and its related theories. For more information, please contact Melanie Osswald.

Radical Innovations - case study

Radical innovations are ahead of competition - but sometimes already ahead of their market and user acceptance. 
This thesis is looking at selected examples of radical innovation and analyses it in the context of its' ecosystem. 
More information will be given in a face-to-face meeting. If you are interested in this topic, please contact Julia Jonas with your CV and some information about your studies!

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