As service innovation is a hot and rapidly developing topic in traditional service industries as well as in industrial contexts, this seminar is tackling service innovation, the management of service innovation and and the design of services, from both theoretical and practical perspectives. It introduces the service-dominant logic, applies service design tools, discusses servitization issues as well as service business models, technology & services.

!Caution: This course won't take place in the winter semester 19/20!

Contact Person: 

Contact Email:
Telephone:
+49 (0) 911 5302 156
Room:
4.254

Semester: 

Course Times: 

Thursday, 00.00 to Sunday, 00.30

Course Type: 

Lecture

Course language: 

English

Credit points / Contact hours: 

5 ECTS, 2 SWS

Lecturers: 

Audience: 

Course Module: